Jami Fullerton

Co-Author of "Principles of Strategic Communication"

January 10, 2022

Jami Fullerton earned her doctorate from the University of North Texas in Denton and received her BA in Journalism from the University of Oklahoma. Dr. Fullerton currently serves as the Director of Academic Programs in the School of Global Studies and Partnerships at Oklahoma State University, where she primarily oversees the inter-disciplinary MS degree in Global Studies. Dr. Fullerton is also a full professor in the School of Media and Strategic Communication, where she has taught advertising management and media theory at the graduate and undergraduate levels. She holds the Peggy Layman Welch Endowed Chair in Strategic Communication. Her research interests include mediated public diplomacy, nation branding and advertising education. Dr. Fullerton has published numerous studies in many prestigious national and international academic journals including Journalism and Mass Communication Quarterly, Journal of Advertising Research and the International Journal of Strategic Communication. She recently co-authored an introductory textbook on Strategic Communications theory titled Principles of Strategic Communication, as well as two other books.

Designed to support the paradigm shift in media and communication, this textbook presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations and marketing communications.

Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice.

"Principles of Strategic Communication" is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing and advertising programs.

The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics and a test bank.

URL: https://library-dep.okstate.edu/news/celebratingbooks/2022-honorees/jami-fullerton

Last Updated: 19 January 2022